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The Kids First Campaign is a fundraising tool that is meant to ensure that the children and staff at The Children’s Guild have the resources needed to make a difference in each child’s life.
Me and my team worked closely with the Chief Mission Advancement Officer in order to decide on the brand and best way to make this campaign come to life. What resulted is a series of video projects that appeal to the emotions of staff and donors. I came up with a brand identity to include on print and web materials as well as participated in three days of filming which included going to each of our school locations and our corporate headquarters. I made sure to get the best footage I could of staff and how they truly feel about the company and the children that they serve every day. The resulting footage was amazing!
We decided on one long-form video and a series of short “stories” about why staff love coming to work at The Children’s Guild. These videos and design projects have already resulted in a number of campaign donations that continue to help The Children’s Guild reach their financial goals.